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SEE THE SEA

BRANDING

In Web Design II, my team—Eva Casas, Joshlyn Spann, Grace Whitlock, and I—had the opportunity to develop the branding for SEE THE SEA, a marine conservation platform created by conservationist Denny Fraizer. The branding aims to be professional yet approachable, using green and blue tones to symbolize harmony between environmental and marine conservation. The manta ray in the logo, inspired by Denny’s encounter with a reef manta during a Bali dive, is surrounded by a line illustration mimicking a topographical map. The tagline, 'Every Wave Holds A Lesson,' reflects the platform’s focus on educating viewers about the impact of human actions on marine life.

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